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Bachelor of Science Marketing

University of Southampton Malaysia
Iskandar Puteri, Johor
Our Marketing degree at Southampton Malaysia has a distinct focus on digital and data driven methods, giving you an edge in the job market with the ability to measure marketing success and understand consumer behaviour. You will learn how to implement creative communication strategies, using big data to identify consumer trends and inform marketing decisions. Our industry networks enrich your learning by ensuring your course is aligned with current industry developments.

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Course Summary

Intake

Sept

Course Fees (estimated)

RM 115,500

Course Duration

3 Years

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A-level
AAB

IB
34 points overall, 17 at Higher Level

STPM
AAB

UEC
AAAAB

Monash University Foundation Year
70% pass overall

Other qualifications of the same equivalency can be considered for entry on a case to case basis, please do talk to the university counsellors to find out more on the entry requirements


SPM/GCSE
Applicants must hold SPM/GCSE Mathematics at grade B/6


English language qualifications
Band B (IELTS 6.5 overall, with a minimum of 5.5 in all components or GCE O-Level (1119 Grade C))

The University of Southampton Malaysia accepts various English Language Tests, to read more: https://www.southampton.ac.uk/studentadmin/admissions/admissions-policies/language.page
Malaysian student:
RM 38,500 per annum

International student:
RM 44,600 (£8,109) per annum

We offer up to 100% scholarships.
Year 1
  • Introduction to Marketing
  • Introduction to Management
  • Management Analysis or Foundations of Business Analytics
  • Strategic Marketing Decisions
  • Introduction to Accounting and Financial Control
  • Technologies that Shaped the Business World

Optional modules:
  • Foundations of Microeconomic
  • Ideas that Shaped the World
  • Commercial Law
  • Key Skills for Business


Year 2
  • Digital Marketing
  • Analytics for Marketing
  • Business Research
  • Services Value for Digital Managers
  • Marketing Communications and Media Management

Optional modules:
  • Organisational Effectiveness
  • Entrepreneurial Management
  • Human Resource Management
  • Management Ethics
  • Making Successful Decisions


Year 3
  • Data Mining for Marketing
  • Digital Marketing: Engaging with the Customer
  • Dissertation
  • Measuring Marketing Effectiveness
  • Marketing Simulation
  • Measuring Marketing Effectiveness

Optional modules:
  • Corporate Social Responsibility and Sustainable Business
  • Risk Management
  • Project Management
  • New Venture Development
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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