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Bachelor of Business (Marketing)

Swinburne University of Technology
Kuching, Sarawak
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Marketing professionals need to understand their markets, research customers’ needs and wants and appreciate internal capabilities and objectives. In this course, students will explore the significance of marketing in the wider business context and how business results are achieved through the development and endorsement of a customer focus. Areas of study include market research, buyer behaviour, marketing metrics, marketing planning, advertising and promotion.


Aims and objectives
The Bachelor of Business (Marketing) allows students to develop advanced marketing and managerial skills essential for a career in the area of marketing. The marketing major is designed to prepare individuals to understand their markets, research customers’ needs and wants, and appreciate internal capabilities and objectives.

Upon successfully completing the Bachelor of Business (Marketing) students will be able to:

  • Define and integrate theoretical principles applicable to business and apply those principles in a range of practices
  • Systematically review and critically evaluate research from a variety of sources in order to make informed judgements on options for innovatively solving a range of problems that arise in business contexts
  • Formulate creative solutions that are fit for purpose and demonstrate cognisance of the impact of business decisions on the triple bottom line
  • Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  • Communicate a range of business arguments by evaluating and implementing alternative communication strategies as appropriate to the audience
  • Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new technologies
  • Work collaboratively in diverse groups


Career opportunities
Graduates may find rewarding work in international trade, finance, marketing, tourism, hospitality, multinational firms, financial institutions and government departments requiring a marketing function.

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Course Summary

Intake

Jan, Mar, Aug, Sept

Course Fees (estimated)

RM 74,880

Course Duration

3 years

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Pre-requisite
Mathematics (any) or Advanced Mathematics

STPM 2Ps

UEC 5Bs

‘A’ Levels incorporating Cambridge, CGE, UK, Malaysia, Singapore, & UK – Min 3 ‘A’ Level passes required 8

ATAR (Australian Tertiary Admission Rank) 60

Australian Foundation (min overall %) 65%

Bangladesh Higher School Certificate 3.5

China Gao San 70%

GCC Thanawiya Amma + 1st year bachelor program 65%

Indonesian SMA III 74%

Indian and Pakistan Year 12 65%

International Baccalaureate IB Diploma (out of 6 subjects) 24

Iran High School Diploma plus pre-university degree (1 year) 65%

Kenya KCSE B-

Ontario CPU 60%

Sri Lankan A Levels  7

Vietnam Senior High School Year 12 7.0


ENGLISH LANGUAGE REQUIREMENTS
Each Swinburne course has a minimum English language requirement for entry.

IELTS
6.0 (no individual band below 6.0)

TOEFL iBT / TOEFL Home Edition Test^
64 (no less than 13 in reading, 12 in listening, 18 in speaking, 21 in writing

SPM C

UEC A1 & A2

1119 C

MUET 4

STPM 920 English Literature C

GCE ‘O’ Level** C

GCE ‘A’ Level and AS Level# C

International Baccalaureate
Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or Minimum of 5 in English B (Higher Level)

Common European Framework B2

C1 Advanced (formerly known as Cambridge English Advanced: CAE)
169, no band less than 169

PTE Academic
50 with no communicative skill score less than 50

Linguaskill General^
Overall score of 160-179 with no band less than 160

Duolingo English Test^ 
Overall score of 95-100
  • Malaysian students: RM24,960 annual
  • International students: RM31,600 annual

The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Course structure
For the completion of the Bachelor of Business (Marketing) students are required to complete a total of 24 units (300 credit points) consisting of:

  • Eight [8] prescribed Bachelor of Business core units (100 credit points)
  • Eight [8] units of study from the Marketing discipline major (100 credit points)
  • Eight [8] units of Secondary studies (100 credit points) comprising of a second major, co-major, minor/s, or electives


Units of study
Core units

Discipline core major

Eight (8) additional units of study must be completed. These units of study may comprise of a second major, co-major, minor/s, or electives.
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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