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Communication and Public Relations
Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era. This is why graduates of public relation course in Malaysia are highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.
Why study Communication and Public Relations?
UOW Malaysia KDU Penang University College’s Bachelor of Arts (Honours) in Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. Public relation course in Malaysia is a common one. However, our program specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will be actively involved and exposed to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.
The program will be validated by the reputable University of Lincoln in UK with dual award arrangement.
The program will be validated by the reputable University of Lincoln in UK with dual award arrangement.
This degree program provides a pathway to:
- Postgraduate Study: This program prepares you with a solid foundation in communication and public relations to enable you to pursue a Master’s degree in communication studies.
- Career opportunities: Public Relations Strategist, Social Media Campaign Strategist/ Specialist, Campaign Director, Communications Specialist, Corporate Communication Manager, Event Manager, Public Relations Manager, Publicist or Branding Strategist
Dual Award title:
UOW Malaysia KDU Penang University College Award:
- BA (Hons) in Communication and Public Relations
University of Lincoln Award:
- BA (Hons) Public Relations (Dual Award)
*Graduates will receive an award and transcript from both institutions
Graduates of a dual award degree program receive a degree award from both UOW Malaysia KDU Penang University College and our partner university. A dual award degree program constitutes completion of a single programme of study and is differentiated from a double –degree.