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This program deems to offer collaborative learning between the creative practices of design and entertainment/ performing arts, along with creative content creation and entrepreneurial skills.
The program aims to provide graduates with relevant in-depth knowledge, multi-skills, critical thinking skills, creativity and innovation in specialised and interdisciplinary areas of creative arts. It also develops a contextual understanding, entrepreneurship and professionalism, which contribute towards the management of the creative industry and the visual culture. Creative industries management is about strategic management skills which include design, operation, financial, marketing, organization, innovation and change.
These skills are necessary to provide students a few key program aims:
- The ability to innovate, design and develop a range of creative projects from practices through to production.
- To be able to apply their knowledge and skills to solve the creative industries’ managerial problems innovatively, creatively and ethically.
- To enhance life-long learning abilities through the development of essential skills such as cooperative skills, entrepreneurial skills, mediation skills, negotiation skills and decision-making management.
- To develop and access the market opportunities to promote own creative practices to the end-users through sustainable approach.