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Bachelor of Business (Management and Digital Media)

Swinburne University of Technology
Kuching, Sarawak
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The Bachelor of Business (Management and Digital Media) is designed to equip students with the knowledge and skillsets needed by managers for a career in business management complemented with the discipline of design. Graduates will be able to combine research, creative design thinking and industry relevant technical skills in a range of multimedia design applications all the while having a more critical and collaborative mindset to develop shared understandings with diverse others within and across organizations.


Course objectives
Upon successfully completing the Bachelor of Business (Management and Digital Media) students will be able to:

  1. Define and integrate theoretical principles applicable to management and digital media and apply those principles in a range of business and design practices
  2. Systematically review and critically evaluate research from a variety of sources in order to make informed judgments on options for innovatively solving a range of problems that arise in business and design contexts
  3. Formulate creative solutions to exercise critical thinking and judgment that are fit for purpose and demonstrate cognisance of the impact of business and design decisions on the triple bottom line
  4. Coherently articulate a line of reasoning demonstrating cultural sensitivity and apply a framework to analyse and offer solutions to ethical dilemmas
  5. Communicate a range of creative ideas by applying principles of sustainability and respectful design through planning, problem solving, decision making, evaluating and implementing business and design solutions, as appropriate to the audience
  6. Build on and continuously develop the intellectual independence to be critical and reflective learners, cognisant of new and advanced technologies with responsibility and accountability
  7. Work collaboratively in diverse groups and contexts


Career opportunities
The skills acquired in your degree will equip you for roles with supervisory and management in the fields such as design consultancies, design management, advertising agencies, business administration, planning and design and events management.

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Course Summary

Intake

Jan, Mar, Aug, Sept

Course Fees (estimated)

RM 74,880

Course Duration

3 years

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Pre-requisite
Mathematics (any) or Advanced Mathematics

STPM 2Ps

UEC 5Bs

‘A’ Levels incorporating Cambridge, CGE, UK, Malaysia, Singapore, & UK – Min 3 ‘A’ Level passes required 8

ATAR (Australian Tertiary Admission Rank) 60

Australian Foundation (min overall %) 65%

Bangladesh Higher School Certificate 3.5

China Gao San 70%

GCC Thanawiya Amma + 1st year bachelor program 65%

Indonesian SMA III 74%

Indian and Pakistan Year 12 65%

International Baccalaureate IB Diploma (out of 6 subjects) 24

Iran High School Diploma plus pre-university degree (1 year) 65%

Kenya KCSE B-

Ontario CPU 60%

Sri Lankan A Levels  7

Vietnam Senior High School Year 12 7.0


ENGLISH LANGUAGE REQUIREMENTS
Each Swinburne course has a minimum English language requirement for entry.

IELTS
6.0 (no individual band below 6.0)

TOEFL iBT / TOEFL Home Edition Test^
64 (no less than 13 in reading, 12 in listening, 18 in speaking, 21 in writing

SPM C

UEC A1 & A2

1119 C

MUET 4

STPM 920 English Literature C

GCE ‘O’ Level** C

GCE ‘A’ Level and AS Level# C

International Baccalaureate
Minimum of 4 in English A1 or A2 (Higher and Standard Levels) or Minimum of 5 in English B (Higher Level)

Common European Framework B2

C1 Advanced (formerly known as Cambridge English Advanced: CAE)
169, no band less than 169

PTE Academic
50 with no communicative skill score less than 50

Linguaskill General^
Overall score of 160-179 with no band less than 160

Duolingo English Test^ 
Overall score of 95-100
  • Malaysian students: RM24,960 annual
  • International students: RM31,600 annual

The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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