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BA (HONS) Marketing Management (3+0), UOG

SEGi College Kuala Lumpur
Kuala Lumpur, Kuala Lumpur
The BA (Hons) Marketing will expose students to new technologies, product and service innovations of the marketing discipline. SEGi encourages you to learn techniques to become a flexible and skilled communicator. Our experienced academician will help you develop critical understanding of all the subjects to prepare you for the 21st century workforce. 

As graduates from the marketing field, you contribute your expertise in: sales management, advertising, consulting and marketing research, branding consultant.

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Course Summary

Intake

Jan, Apr, Jul, Sept

Course Fees (estimated)

RM 58,115

Course Duration

3 years

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  • A pass in STPM or its equivalent, with a minimum Grade C (GP 2.00) in any two subjects, and a pass in Mathematics and English at SPM level or any equivalent; OR
  • A pass in UEC or its equivalent with a minimum Grade B in 5 subjects including Credits in Mathematics and a pass in English; OR
  • A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR

Year 2 entry requirements :
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification
Degree 3+0
Registration Fee: RM 500
Facility & Lab Charges: RM 3,675
Security Deposit: RM 300
Tuition & Exam Fee: RM 40,800
External Exam & Assessment Fee: RM 12,840
Grand Total Fees: RM 58,115

Payment Scheme - Tuition & Exam Fees
Monthly: 36 @ RM 1,490
Semester: 8 @ RM 6,705
Yearly: 3 @ RM 17,880


Degree 2+0
Registration Fee: RM 500
Facility & Lab Charges: RM 2,850
Security Deposit: RM 300
Tuition & Exam Fee: RM 27,200
External Exam & Assessment Fee: RM 10,800
Grand Total Fees: RM 41,650

Payment Scheme - Tuition & Exam Fees
Monthly: 23 @ RM 1,585, last RM 1,545
Semester: 5 @ RM 7,600
Yearly: 2 @ RM 19,000
Year 1
  • Personal and Professional Development 1
  • Principles and Practice of Marketing
  • Financial Aspects of Marketing
  • Multi-channel Marketing
  • Public Relations: From Concepts to Practice

Year 2
  • Research Methods (MET)
  • Customers Insight and Research
  • Marketing Management
  • Strategic Brand Management
  • Personal and Professional Development 2
  • Global Marketing Management

Year 3
  • Contemporary Issues in Marketing
  • Strategic Decision Making for Marketers
  • Social Marketing
  • Direct, Interactive and Digital Marketing
  • Leading Innovation and Creativity
  • Dissertation
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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