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Bachelor of Mass Communication (Hons) Advertising

Quest International University
Ipoh, Perak
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The Bachelor of Mass Communication (Honours) Advertising programme aims to address the demand for up-and-coming specialists by training them to excel in the advertising industry. Those pursuing this course will be exposed to theoretical knowledge, practical skills and development of critical and creative practices including strategies in real life applications. This programme promotes students’ creativity and encourages bold and innovative approaches. We offer practical training using industry-relevant facilities and up-to-date curriculum content that has been designed to integrate problem-solving, creativity, analytical and critical thinking skills.
 
Career Prospects
Advertising 
  • Advertising & Promotion Manager
  • Brand Manager
  • Account Director
  • Creative Director
  • Copywriter
  • Advertising Consultant

Media
  • Media Planner
  • Media Research Consultant
  • Media Relations Specialist
  • Traffic Manager
  • Media Buyer
  • Media Advisor

Multimedia
  • Electronic
  • Publication Specialist
  • Desktop Publisher
  • Content Editor
  • Multimedia Specialist
  • Internet Publisher
  • E -commerce Advertising Specialist

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Course Summary

Intake

Apr, Jul, Sept / Oct

Course Fees (estimated)

RM 41,500

Course Duration

3 years

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  • English Proficiency  |  (TOEFL) score of 500 OR (IELTS) score of 5.0 OR its equivalent
  • Matriculation / Pre-University / Sijil Tinggi Persekolahan Malaysia (STPM) programme or equivalent |  Pass with a minimum of grade C (CGPA 2.0) in TWO (2) subjects AND a credit in English at SPM level
  • General Certificate of Education Advanced (“A”) Level Pass |  A Level or equivalent with a minimum of grade D in TWO (2) subjects AND a credit in English at O level
  • Unified Examination Certificate (UEC) |  Pass with a minimum grade B IN five (5) subjects including English
  • Recognised Diploma in a related field |  Pass with a minimum CGPA 2.00 and a credit in English at SPM level or its equivalent
  • Other Qualifications |  Other equivalent qualifications recognised by the Malaysian Government
Application Fees ( Non-Refundable ) - RM 100
University Registration Fees ( Non-Refundable ) - RM 300
Security Deposit Fee ( Refundable ) - RM 300
Total Registration Fee: RM 700


Yearly Payments
Student Health Insurance Fee - RM 500
Student Welfare Fee - RM 200
Library Fee - RM 300
Assessment Fee - RM 300
ICT Charges - RM 300
Total Yearly Payment: RM 1,600


Year 1 : RM 12,000
Year 2 : RM 12,000
Year 3 : RM 12,000
Total Tuition Fees : RM 36,000


Total Fees: RM 41,500
General Studies Subjects
  • ITAS* / Bahasa Melayu Komunikasi 2** (U1)
  • Hubungan Etnik* / Malaysian Studies 3** (U1)
  • Bahasa Kebangsaan A #/Communication Skills (U2)
  • Media Community (U3)
  • Community Service (U4)

University Courses 
  • English for Academic Purposes
  • Devices, Networks & Applications
  • Disciplined Entrepreneurship
  • Design Thinking
  • Co-curriculum Activities

Core Courses
  • Creative and Critical Thinking
  • Mass Media in Society
  • Communication Theory
  • Scripting for Media
  • Elective 1: Introduction to Corporate Communication / Introduction to Journalism
  • Sociology
  • Persuasive and Strategic Communication
  • Marketing Communication
  • Rhetoric, Articulation and Persuasion
  • Media and Consumer Analytics
  • Social Psychology
  • Digital Photo & Videography
  • Media Law and Ethics
  • Creative Writing for Media
  • Visual Communication
  • Event Management
  • Communication Research
  • Introduction to Brand Management
  • Media Psychology
  • Advertising Principles
  • Globalisation and Communication
  • Research Project I
  • Strategic Media Planning
  • Innovative Media
  • Research Project II
  • Brand Identity Design
  • Advertising Campaign
  • Industry Training
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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