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BA (Hons) Business Management with a specialism in E-Business

Asia Pacific University
Kuala Lumpur, Kuala Lumpur
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This programme is specifically designed to provide:

  • An understanding of the context, nature, role and significance of e-business activities as undertaken by managers in a range of organisations.
  • A comprehensive understanding and application of creating, funding and managing Internet businesses in a dynamic business world.
  • Exposure to theoretical and practical issues of conducting business over the internet and the Web.
  • A wide-range of employment skills such as critical thinking, problem solving and interpretive skills, effective written and oral communication, using IT in business applications, and the ability to conduct research into e-business issues.

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Course Summary

Intake

Sept, Nov

Course Fees (estimated)

RM 87,000

Course Duration

3 years

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STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent


A-LEVEL
2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.


UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.


MATRICULATION / FOUNDATION
Passed Foundation programme (minimum CGPA of 2.0).
Malaysian Student Fees
Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,800
Total: RM 87,000

International Student Fees
Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)
DEGREE LEVEL 1
Common Modules
  • Introduction to Management
  • Accounting Skills
  • Business and Communications Skills
  • Business Economics
  • Business Law
  • Computing and IT in the Workplace
  • Fundamentals of Entrepreneurship
  • Marketing
  • People Management
  • Quantitative Skills


DEGREE LEVEL 2
Common Modules 
  • Behavioural Science in the Organisation
  • Business Ethics and Governance
  • Business Research Methods
  • Delivering Customer Value
  • Integrated Business Process with SAP ERP System

Specialised Module 
  • E-Business Management
  • E-Commerce
  • Digital Marketing
  • Operations Management
  • Creativity and Innovation

Elective Modules (Choose 2)
  • Managing Finance OR Financial Management
  • Critical Thinking in Management OR Multimedia Application

INTERNSHIP (16 WEEKS)


DEGREE LEVEL 3
Common Modules 
  • Strategic Management
  • E-Business Strategy

Specialised Module 
  • E-Business Project
  • E-Business Procurement
  • Contemporary Management
  • Global Marketing
  • Investigation in E-Business
  • Managing Change
  • Internet Payment Systems
  • Note: The specialism will appear only in the academic transcript.
Elective Modules (Choose 2)
  • Corporate Finance OR Building Customer Relationships
  • Integrated Marketing Communications OR Retail Marketing Management

MQA Compulsory Subjects*
  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)                                 
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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