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Bachelor of Arts ( Hons ) Business Management

UOW Malaysia KDU Penang University College
George Town, Penang
Business and Management looks at the overall direction and strategic aspects of an organisation. A great number of CEOs are business degree holders. Business studies takes a look at risk and the challenges that are thrown in an ever changing global landscape. Business students have to act on data driven information in these times of economic uncertainty and change.

The Business program strongly features experiential learning, which provides you with practical problem solving skills. Our students participate in real application including our Enterprise scheme, where students can apply their knowledge and skills in a practical way. The delivery of our Business programmes is campus and digitally based. UOW Malaysia KDU is extremely proud of its ability to generate internships and its international and local connections into industry.

In this specially tailored program, students will not receive only one degree but two bachelor degree awards, especially from two leading institutions of higher learning. Students can also enjoy an option to study abroad which is available in their last year of studies at the University of Lincoln campus in the UK.

 
Why study Business and Management?
Studying Business and Management gives a deep insight of the organisations operations, quality, marketing and strategy. These skills are necessary to gain employment in most global organisations where deadlines are tight, and answers are needed quickly through information that is driven by data. You’ll acquire the skills to make professional presentations with confidence and the ability to eventually manage effectively.

 
This degree program provides a pathway to:
Postgraduate Study: This program prepares you with a solid in foundation in Business to enable you to pursue a Master’s degree in Business Administration.
Career opportunities: Our Business students have career paths into almost every sector of the economy ranging from a top flight CEO, or even managing your own enterprise.

 
Dual Award title:
UOW Malaysia KDU Penang University College Award:
  • Bachelor of Arts (Honours) Business Management
University of Lincoln Award:
  • Bachelor of Arts (Hons) Business and Management

 
*Graduates will receive an award and transcript from both institutions

Graduates of a dual award degree program receive a degree award from both UOW Malaysia KDU Penang University College and our partner university. A dual award degree programme constitutes completion of a single program of study and is differentiated from a double –degree. 

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Ringkasan Kursus

Pengambilan

Jan, Jun, Sept

Jumlah Yuran (anggaran)

RM 55,160

Tempoh Kursus

3 years

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STPM :
Minimum Standard
2 Principal Passes and Pass in Mathematics and English at SPM/O Level

Dual Award Required Standard
2 Principal Passes and Credit in Mathematics at SPM/O Level


GCE A Levels :
Minimum Standard
2 Principal Passes (EE) and Pass in Mathematics and English at SPM/ O Level

Dual Award Required Standard
2 Principal Passes (CC) and Credit in Mathematics at SPM/ O Level


UEC :
Minimum Standard
5 Credits (5Bs) and Pass in Mathematics and English at SPM/UEC level

Dual Award Required Standard
5 Credits (5Bs) including Mathematics at SPM/UEC level


Foundation/Matriculation :
Minimum Standard
Pass with min. CGPA of 2.00

Dual Award Required Standard
Pass with min. CGPA of 3.00 and Credit in Mathematics at SPM level or equivalent


Diploma :
Recognized Diploma with min. CGPA of 2.00


English Requirement
Local Student:
Single Award
MUET Band 2; or Band 5.5 in IELTS; or a min score of 66 (IBT) or 210 (CBT) in TOEFL

Dual Award
MUET Band 4; or Band 6 in IELTS (with no component below 5.5); or a min score of 79 (IBT) or 220 (CBT) in TOEFL


 International Student:
Single Award
MUET Band 3; or Band 5 in IELTS; or a min score of 34 (IBT) or 410 (PBT) in TOEFL

Dual Award
MUET Band 4; or Band 6 in IELTS (with no component below 5.5); or a min score of 79 (IBT) or 220 (CBT) in TOEFL


If applicants score between the minimum English language standard and the required dual award standard then other listed English qualifications will be considered if they decide to pursue the dual award program :
SPM English Credit (min. C); or SPM 1119 (O-Level English) (min. C); or UEC English (min. B6); or Cambridge English CAE & CPE (from 2015) min. 169 / Advanced CAE (pre 2015) B2; or PTE Academic (54); or UOW Malaysia KDU English Entrance Test (73) 
Local students
Single Award – RM 55,160
Dual Award – RM 67,610

International students
Single Award – RM 65,570
Dual Award – RM 78,020
YEAR 1
  • Writing & Referencing
  • Critical Thinking
  • Microeconomics
  • Macroeconomics
  • Introduction to Accounting
  • Business Statistics
  • Principles of Management
  • Principles of Marketing
  • Organizational Behaviour
  • Financial Management
  • Business Ethics
 
YEAR 2
  • Business Law
  • Management Decision Making
  • Financial Accounting
  • Buyer Behaviour
  • Human Resource Management
  • Sociology of Innovation
  • Management Accounting
  • Principles of Project Management
  • Research & Consultancy Methods
  • Digital Business and E-Commerce
  • Specialisation 1
  • Specialisation 2
 
YEAR 3
  • Research Project (Part A)
  • Research Project (Part B)
  • Consultancy Project Business (Part A)
  • Consultancy Project Business (Part B)
  • Contemporary Issues in Business and Management 1
  • Contemporary Issues in Business and Management 2
  • Leadership and High Performance Team
  • Strategic Management
  • Internship
  • Specialisation 3
  • Specialisation 4
  • Philosophy of Management

Specialisations
Entrepreneurship
  • Entrepreneur Finance
  • Entrepreneurial Marketing
  • Entrepreneurship
  • Venture Creation
 
Marketing
  • Branding
  • Strategic Marketing Planning
  • Marketing Communications 1
  • Marketing Communications 2
 
Digital Business
  • Introduction to Business Analytics
  • Big Data Analytics
  • Digital Marketing
  • Social & Web Analytics


MPU
Local Student:
  • Hubungan Etnik
  • TITAS
  • Bahasa Kebangsaan A / IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development
 
International Student:
  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development
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