This degree programme emphasises critical thinking skills, enabling graduates to deal effectively with an increasingly complex business environment. It focuses on the performance or management of business operations and thus the making or implementing of major decisions. The elements of administration include planning, organising, staffing, directing as well as budgeting.
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
- Business Communication
- Business Law
- Accounting to Non-Specialist
- Introduction to Finance
- Introduction to Management
- Macroeconomics
- Microeconomics
- Organisational Behaviour
- Principles of Marketing
- Quantitative Methods for Business
- Strategic Management
- Industrial Training or Industry Immersion
Specialisation [Choose ONE (1) of the options:]
Option 1: Finance
Discipline Core
- Advanced Corporate Finance
- Business Ethics and Value
- Derivatives
- Corporate Finance
- Financial Markets
- International Finance
- Personal Financial Planning
- Portfolio Management
- Research Methods
- Risk Management
Option 2: Management
Discipline Core
- Business Ethics and Value
- Cross Cultural Management
- Entrepreneurship and Small Business
- Export Practice and Management
- Introduction to International Business
- Leadership and Change Management
- Organisational Studies
- Production and Operations Management
- Research Methods
- Supply Chain Management
Option 3: International Business
Discipline Core
- Business Ethics and Value
- Cross Cultural Management
- Export Practice and Management
- International Business Issues and Policies
- International Economic Theory and Policy
- International Finance
- International Trade and Multinational Business
- Introduction to International Business
- Research Methods
- Transnational Management
Option 4: Marketing
Discipline Core
- Business Ethics and Value
- Contemporary Issues in Marketing
- Consumer Behaviour
- Integrated Marketing Communication
- International Marketing
- Market Analysis and Decision Making
- Marketing Management
- Research Methods
- Retail Marketing
- Services Marketing
Option 5: Digital Marketing and Analytics
Discipline Core
- Interactive and Digital Marketing
- E-Commerce
- Consumer Behaviour
- Market Analysis and Decision Making
- Social Media Marketing
- Integrated Marketing Communications
- Market Intelligence and Data Visualization
- Social Media Analytics
- Essentials of Big Data and Data Analytics
- Marketing Analytics
UNIVERSITY CORE
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
- Social Innovation Project
- Hubungan Etnik / Malaysian Studies 3
- Life Skills for Success & Well-Being
- Millennials in Malaysia: Team Dynamics & Relationship Management
- Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2
*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.
COMPLEMENTARY STUDIES
The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
[Choose ONE (1) of the packages:]
Minor
Recommended Packages
- Accounting
- Advertising
- Business Analytics
- Coding
- Creative Media Design
- Entrepreneurship
- Finance
- Food & Beverage Business Development
- Mass Communication
- Mobile Technology
- International Business
- Management
- Marketing
- Project Management
- Psychology
- Web Technology
Choose any Minor package* offered by Taylor’s University.
Refer to the Flexible Education Guide for the list of Minor packages.
*Subject to availability.
*Meet min. module pre- & co-requisite.
Second Major
Recommended Packages
- Advertising
- Broadcasting
- Creative Media Design
- Education
- Information Technology
- Mass Communication
- Psychology
- Public Relations
Choose any Second Major package* offered by Taylor’s University.
Refer to the Flexible Education Guide for the list of Minor packages.
*Subject to availability.
*Meet min. module pre- & co-requisite.
Free Electives
Choose any FIVE (5) free Electives offered by Taylor's University. Refer to the Flexible Education Guide for the list of Free Electives.
*Subject to availability.
*Meet min. module pre- & co-requisite.
*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.