Bachelor of Arts ( Honours ) in Public Relations

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their public. With the influence of social media, companies are now facing constant responses from their customers through comments or postings on social media. This could go viral within seconds which might disrupt the reputation of the organization. Increasingly, the corporate world in Malaysia is well aware of the need for professionally trained public relations personnel in this complex corporate communication era. This is why graduates of public relation course in Malaysia are highly sought after. The communication talent in this field will help corporates handle the new challenges posed by the clients as well as the industry.

 

UOW Malaysia KDU Penang University College’s Bachelor of Arts (Honours) in Public Relations provides students with in-depth knowledge on communication skills and public relations through industrial-based curriculum design. Public relation course in Malaysia is a common one. However, our program specifically emphasizes on practical and hands-on exposure to equip students to a real world working environment. Students will be actively involved and exposed to the industry experiences through event planning, talks, real world task for clients, academic conferences and guest lecture sessions conducted by industry professionals. Moreover, students will embark on internship with public listed companies, multinational companies, as well as local SME firms to gain deeper understanding on public relations jobs.
The program will be validated by the reputable University of Lincoln in UK with dual award arrangement.

 

 

UOW Malaysia KDU Penang University College Award:

University of Lincoln Award:

*Graduates will receive an award and transcript from both institutions

Graduates of a dual award degree program receive a degree award from both UOW Malaysia KDU Penang University College and our partner university. A dual award degree program constitutes completion of a single programme of study and is differentiated from a double –degree.